Website Optimisation Services Mackay

Website Optimisation Services

Website Optimisation focuses on ensuring your Website content meets the requirements of your target audience, and is delivered in a concise, user-friendly way.

Website Optimisation, Search Engine Optimisation and Web Analytics form the basis of successful Website Marketing and are essential considerations for businesses and organisations who need their site to be highly useable, and easily found in Search Engines.

Easy Navigation

Easy navigation, intuitive design and clearly described links are all important factors when considering the usefulness and ease-of-use of a Website.

Relevancy Testing

Part of Website optmisation consists of conducting relevancy testing and keyword analysis on each Web page. This helps to discover anomalies which exist between "described content" and "concise content".

"Described content" may be a description of a range of services or products you provide to customers, that is authored in an indirect manner, or is too broadly defined in it's delivery.

By analysing the text content of each Web page, SpidersNet can make recommendations about possible re-authoring of text information, so as to provide a more descriptive delivery of each product or service you provide.

Thus "described content" is translated into "concise content", and both regular Website visitors and search engine users will benefit from the accuracy provided in your description of your products and services.

Based on these principles, and for the sake of providing an example, we estimate than within 2-4 weeks from 11/10/2005, entering the term "concise content" on Google.com.au will return this page in the top 50 results for that search term. This provides an example of Website Optimisation, and the usefulness of it's application.

Home Page Doorways

We would like to note a Major problem that still exists with some business Websites on the World Wide Web, which effectively perpetuate what is known as a "Gulf of execution" between users and the Website. This problem consists of Home Page's being treated as a "doorway" into Websites whereby users must click an "Enter Here" link or graphic once they arrive on the Home Page of a site.

In the main, people who use the World Wide Web to find information do so because it is quicker and easier than commuting to a library or similar resource to find the information they need.

Treating a Home Page as a "doorway" that must be navigated through before visitors can access any information about products and services employs a real-world metaphor of "walking into a shopfront through a doorway", and places it into a medium in which it is irrelevant and annoying for Website users.

Therefore, we advise that Website Home Pages that do not immediately provide textual and graphical information relevant and useful to the visitors the moment they arrive on the Home Page, be reconsidered or avoided wherever possible.

Concise Content

Website optmisation provides a clear definition of the content of each Web page, making it easier for visitors to understand the Website's content, while providing additional benefits in delivering greater Search Engine friendliness.

Many authors make the common mistake of discussing too many subjects within a single Web page. This makes that content less relevant to a Website user's aim of finding specific information. Irrelevant content also reduces the relevancy of the Web page in the algorithms of Search Egines.

Where Web pages lack relevancy, or where concepts are too broadly defined within a Web page, search engines tend to treat such pages as less relevant to other competing pages that focus more effectively on a single product, service or idea. This adversely affects the ranking of the less concisely described Web page, meaning it will rank lower in search results.

Remember This:

Inconcise content = Lower Search Engine rankings.

Inconcise content = Less user-friendly Websites.

Web Page Size Considerations

Analysing the size of each Web page and their individual download times on various internet connection speeds allows revisiting graphic elements which may be too heavy or slow to download, detracting from the overall user experience on the Website.

For example, a Website that has a slow-opening Home Page is likely to be avoided for a competitor's Website that loads quickly. It is important to remember on the World Wide Web, that competitor Website's are often only a search result away, so it is important to ensure that your site loads quickly, and places the least burden neccessary on your visitors's internet connections, access technologies and their time.

Such considerations are part of an overall Website Optmisation strategy.